Founded in 1994 and based in New York, East River Ventures focuses on investing in information technology, business services, and healthcare sectors. Within the information technology sector, the firm prefers enabling technology, e-commerce, and enterprise software. In the business services sector, it invests in B2B and professional services. In the healthcare sector, it focuses on internet technology, healthcare services, and medical devices. The firm has a strong track record of investments in popular startups such as Creative Planet and Baseline StudioSystems. East River Ventures typically invests in startups that are 6-10 years old and has a higher than average amount of lead investments.