Founded in 2014 and based in San Francisco, Upside Partnership invests in early-stage companies in the information technology and software sectors in the United States. They prioritize forming trusted partnerships with founders and investing in people rather than themes. The firm commits to founders early, even in the absence of data or social proof, and is often the first institutional investor behind the majority of the founders they back. They purposefully keep their fund small to allow for conscious engagement at a company’s most nascent stage, and every founder they back becomes a partner in their fund. Upside Partnership aims to create a community where each member is building toward the others’ success by encouraging shared knowledge and understanding of each other's challenges and successes.