The company's platform links with various data sources to show relevant digital signage at all times, allowing customers to interact with screens using their own phone as a remote control. Sophatar's service also establishes a new communication channel with customers through push messaging and personalized communications, while capturing valuable analytics information such as dwell time and customer interests. Their subscription service makes digital signage context adaptive, turning existing screens into proximity-enabled screens that adjust based on the interests of individual viewers near the screen, ultimately closing the gap between online web experiences and physical venues.