ByteLight's game-changing location-based marketing solution uses existing lighting infrastructure to pinpoint consumer location with unmatched accuracy, allowing retailers to deliver hyper-targeted content to any shopper with a smartphone based on their exact location in-store, without the need for batteries or beacons. By embedding the technology within preexisting lighting infrastructure, ByteLight provides a more accurate and cost-effective indoor location solution for retailers, enabling them to send information, redemptions, maps, and services to customers via their mobile device at precise locations within the store.