The airline offers a range of aviation products and services, including a frequent flyer program, and has hubs in Auckland, Brisbane, Melbourne, and Sydney. It operates as a "New World Carrier," offering customers the choice of purchasing a ticket with low-cost carrier elements or paying more for full-service airline amenities. In 2011, the airline introduced new uniforms, catering options, widebody aircraft, and business class to compete more effectively with Qantas in the business travel market. Virgin Australia is committed to creating new and uplifting experiences, packing flights with flair and personality, and achieving a net-zero emissions target by 2050.