The company provides a SaaS-based marketing technology platform that collects real-time data and content from customers' websites and unifies it with data from other systems, enabling online retailers to increase sales and customer engagement. Fresh Relevance allows businesses to create customized cross-channel experiences with ease, without relying on their IT team. The platform integrates with the company's tech stack and delivers personalized customer experiences across the website, app, emails, SMS, and paid social. The company is based in London, Southampton, and Boston MA.