Aniika is a unique online marketplace that promotes design entrepreneurship by connecting emerging Indian designers with international buyers. The platform showcases high-quality, limited-edition, contemporary Indian lifestyle products that tell a story, combining traditional Indian handicrafts with a contemporary global aesthetic. Aniika's curation process prioritizes unique design and quality over quantity, making it the go-to destination for buyers seeking distinctive products from a "New India." The company's focus on personal accessories and household products provides a reliable and hassle-free shopping experience for buyers while promoting design entrepreneurship for sellers.