The company's membership-based platform empowers people to make healthy, conscious grocery shopping easy and accessible by connecting them with products, brands, and retailers that share their values. GreenChoice collects, analyzes, and rates product health and sustainability data for consumers, companies, and investors, having analyzed over 360K foods and counting. The platform aims to create a healthy, just, and sustainable world through daily food choices and has been recognized by Google as one of the three "Best Apps for Good."