The platform allows smallholder farmers to sell their goods at competitive, fair-market prices, and eliminates the common practice of exploitative buying from middlemen.. AgroCenta's patent TrucKR solution provides smallholder farmers in remote villages with access to trucks at the click of a button, allowing for easy transportation of commodities from farms to markets.. The company reinvests a percentage of farmers' sales into the purchase of agricultural inputs and tractor services, and connects all stakeholders in the staple food value chain for effective trading.