Yellow Lolly is an online boutique that offers a curated selection of baby and children's clothing from Scandinavian and European brands. The company is known for its high-quality garments, distinctive prints, and eye-catching designs. Founded by Claire and Ellie, who are both parents themselves, Yellow Lolly caters to parents with a keen eye for detail and a desire for unique and non-standard fashion for their children. Although the store is now closed, it was a go-to destination for parents looking to create a complete lifestyle picture for their little ones.