Redfast is an automated system that continuously evaluates user behavior to predict their likelihood of continuing or canceling their membership. By analyzing over 30 usage indicators in real-time, Redfast provides personalized features, content, and promotions to users based on their preferences and behavior. It can also extend trials or memberships for users who haven't had a chance to try the service or haven't used it. Redfast's innovative cloud routing and streaming data platform, similar to Uber's surge pricing technology, enhances the app's targeting capabilities and enables a more personalized user experience. Additionally, machine learning capabilities create churn and fraud scores for each user. Redfast is optimized for subscription businesses in various industries and is based in Cupertino, CA, led by experienced entrepreneurs, and funded by Menlo Ventures.