Matsmart offers a range of groceries and personal care products at a discounted rate, providing suppliers with an option to sell their surplus products which are short or past their best-before dates, packaging changes, or any other reason that may have affected regular sales. The company has seen explosive growth, saving 2022 tonnes of food from going to waste in 2017 alone and reaching recurring revenues of SEK 200 million. Founded in Sweden in 2014 by Karl Andersson, Erik Södergren, and Ulf Skagerström, Matsmart has expanded to Norway and Finland. Motatos, the operator of the online grocery store, supports the sustainable reform of the world's food system and aims to bring together heroes to shape a waste-free, healthy, and connected future of food.