TourUp is a platform that allows travelers to easily find and book local tour guides for on-demand tours. Unlike traditional travel companies, TourUp offers a wide range of tour guides and price points on a single platform, allowing tourists to compare and choose the best option for their needs. This is particularly beneficial for last-minute travelers or those with limited time, such as layovers or cruise landings. Additionally, TourUp caters to demanding tourists or families with specific interests by offering the flexibility to mix and match unrelated locations in a single tour. The platform also benefits tour guides, who can fill their own schedules on their terms and expand their customer base throughout the year. Overall, TourUp aims to provide travelers with unique experiences and local insights while prioritizing flexibility and time efficiency.