LIRIDI is a digital platform based in London that provides purchase financing for micro-business owners and entrepreneurs in emerging economies. Their cloud-based platform connects financial institutions, domestic merchants, and underbanked micro-business owners, enabling them to access goods and services at a fair price and pay for them later using the LIRIDI App. With a strategic focus on Sub-Sahara Africa and South Asia, LIRIDI aims to make it easy for small businesses to make purchases with transparency and sustainable growth. They also prioritize financial literacy and offer programs to improve digital education and financial health.