The platform measures and analyzes the impact of TV advertising campaigns via their digital environment, identifying who among web visitors has been exposed to the TV spot and has reacted immediately, allowing TV advertisers to create cross-media campaign scenarios and tweak their choices before a campaign is even launched. With more than 5.5 billion TV visits tracked for over 300 clients in 32 countries, Realytics has established itself as the key player of the present and future of TV, constantly innovating to be closer to its clients’ needs and accompany TV sales houses in this digital evolution.