The company provides investment advisory consultation to offer asset management services, using dynamic custom indexing technology to build passive, separately managed accounts for values-based investors and build tax-efficient, market-tracking, and values-aligned portfolios. OpenInvest's mission is to align capital with values, and it was founded in 2015 with a focus on helping advisors unlock the true impact of their clients' investments. The company has received backing from Andreessen Horowitz, Y Combinator, and QED, and on June 29, 2021, J.P. Morgan announced its acquisition of OpenInvest, which will retain its own brand and be integrated into J.P. Morgan's Private Bank and Wealth Management client offerings.