The company, founded in 2013 by John M. Paul and based in Palo Alto, CA, offers a technology platform and context-aware app that provides insights into guest behavior and control over the entire ecosystem of its users. VenueNext's application integrates operational systems in venues, creating mobile applications for guests, patients, fans, and employees to access services and enhance their visit. By offering real-time insights, data-driven decision-making, and building customer loyalty, VenueNext helps businesses improve their operations. Powered by Shift4, VenueNext is a leading provider of next-generation point-of-sale solutions, enabling a seamless shopping experience with mobile ordering, contactless payments, and various physical and digital point-of-sale solutions. With a global client base, VenueNext simplifies commerce for consumers and empowers brands to incentivize and reward their customers.