The New Delhi-based company was founded in 2014 with the idea of using A/B testing to optimize publisher-side ad layouts, resulting in double-digit revenue growth for their first website. AdPushup's platform allows publishers to increase ad viewability, monetize adblocker inventories, and gain actionable insights through robust analytics. As a Google NPM AdX Partner and Microsoft Ventures backed startup, AdPushup has raised multiple rounds of funding and won the NASSCOM Emerge 50 award. Today, the company serves and optimizes over 2 billion monthly ad impressions for their 300+ publishing partners worldwide.