The South Korean-based company, Rootrix, operates a tree distribution platform that uses advanced technologies like GIS, LiDAR, and photogrammetry to collect and refine data. By offering accurate information on tree quality and an easy maintenance system, Rootrix aims to solve information asymmetry in the tree market. Their platform utilizes three-dimensional scanning and LiDAR technology to provide ecological information and ensure reasonable pricing. Founded in 2021, Rootrix is focused on improving the tree distribution process and enhancing the overall quality of landscape trees.