The firm takes a "micro-cap" approach, seeking to invest in startups needing $500k - $1.5 million as a first venture capital Seed or Series A round. They focus on opportunities within the Internet, software, and mobile sectors, and believe that proving out the model with less capital reduces risks, improves the prospects of raising follow on capital on better terms, and preserves exit options for the entrepreneur and investor. Nueva Ventures aims to meet the needs of entrepreneurs who leverage today's technologies and adopt efficient go-to-market strategies to launch and prove out their businesses with far less capital.