Based in New York and Los Angeles, Affinity Group, co-founded by Danielle Waldron and Jeremy Pressman in 2017 and backed by TPG Growth Evolution Media Group, invests in global marketing technology and communications companies. They work closely with partner companies to develop brand identity and business strategy, focusing on funding and accelerating a new generation of marketing technologies. In 2017, Affinity Group announced an undisclosed series A round investment in CreatorIQ, an influencer media company.