Esselerator is a program that supports early and growth stage start-ups in the Media and Entertainment industry. It offers an opportunity for entrepreneurs to develop proof-of-concept projects and secure commercial contracts and equity investment from Essel Group. The program is affiliated with well-known brands such as Zee Media, Zee5, ZeeTV, Zee Music, and Zee Studios. Currently, cohort 2.0 is underway, and applications for cohort 3.0 will be available soon. For more information, visit the Esselerator website.