Simpli.fi
Company

Last deal

Amount

Private Equity

Stage

28.06.2021

Date

3

all rounds

$22.84M

Total amount

date founded

Financing round

General

About Company
Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2010

Number of employees

Company Type

For Profit

Last funding type

Private Equity

IPO status

Private

Description

Simpli.fi's In.finity™ Programmatic Marketing Platform enables marketers to extract unlimited value from real-time bidding advertising exchanges by targeting, bidding, optimizing, and reporting at the data element level. The platform helps media buying organizations perform more effectively and efficiently, delivering performance on budgets of all sizes across various media types. With over 50,000 successful advertising campaigns launched through the In.finity platform, Simpli.fi has experienced explosive growth with a 242% compound annual growth rate since its founding in 2010. The company serves over 2,000 agencies, advertisers, and media buying organizations and has leading private equity firms Blackstone and GTCR as investors.
Contacts

Contact Email

Phone number

Social url

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M&A Details
1

Transaction name

Acquired by

GTCR

announced date

31.08.2017

Financials

Funding Rounds
8
3

Number of Funding Rounds

$22.84M

Money Raised

Their latest funding was raised on 28.06.2021. Their latest investor Contour Venture Partners. Their latest round Private Equity

Date 
Funding Round 
Investors 
Money Raised 
Lead 
28.09.2017
1
Blackstone Group

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Investment Banking and Brokerage Services

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Asset Managers and Custodians

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Financial Services, Advice

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Co-Investors
Investors
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3

Number of lead investors

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Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Seed, Series B
No
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Venture Capital, Financial Services, SaaS

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GTCR

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Chicago, IL, USA

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1

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47

count Of Exists

22
Acquisitions
3
Acquiree Name 
Date 
Price 
Acquisition Name 
Bidtellect acquired by Simpli.fi

Bidtellect acquired by Simpli.fi

acquirer

Simpli.fi
Simpli.fi

date

27.02.2023

type

Acquisition
Bidtellect

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Sector

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CoreMedia Systems acquired by Simpli.fi

CoreMedia Systems acquired by Simpli.fi

acquirer

Simpli.fi
Simpli.fi

date

25.01.2022

type

Acquisition
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Sector

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Subsector

Software

Keywords

Software, Advertising, Events

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Fairfield, NJ, USA
Advantage Sofware acquired by Simpli.fi

Advantage Sofware acquired by Simpli.fi

acquirer

Simpli.fi
Simpli.fi

date

19.01.2021

type

Acquisition
Advantage Sofware

Advantage Sofware

Advantage Software provides agency software to improve productivity and profitability.

Sector

Software and Computer Services

Subsector

Software

Location

Mooresville, NC, USA

total rounds

1

People

Founders
4
Armin Roehrl
Armin Roehrl

Armin Roehrl

Armin Roehrl is the Chief Designer at Simpli.fi. He constantly (re)designs Simpli.fi’s system and makes sure it behaves and scales globally across data centers. He is also in charge of the optimization team. Prior to Simpli.fi, Roehrl held the role of Senior Developer and Architect at Collective Media. Prior to that, he held the same role at Personifi, where he was focused on the development of contextual and behavioral targeting. Roehrl has more than 15 years of experience in parallel computing. He is the co-author of two IT books, and has published over 100 articles on a variety of subjects from extreme value theory to portfolio optimization. Roehrl is also an active entrepreneur; he has been involved in a number of companies as either an investor, advisor, or founder. Roehrl studied Math and Computation at Oxford University, and holds a Ph.D. in Statistics from the Swiss Federal Institute of Technology (EPFL)

organization founded

1

Armin Roehrl

Paul Harrison
Paul Harrison

Paul Harrison

Paul Harrison is a founding member of Simpli.fi, and holds the position of Chief Technology Officer. In this capacity he drives and oversees the development of Simpli.fi’s proprietary technology.

current job

Simpli.fi
Simpli.fi

organization founded

2

Paul Harrison

Frost Prioleau
Frost Prioleau

Frost Prioleau

current job

Simpli.fi
Simpli.fi

organization founded

2

Frost Prioleau

Don Epperson
Don Epperson

Don Epperson

Don Epperson is Chief Executive Officer at FreshBooks.

current job

FreshBooks
FreshBooks

count Of Investments

1

Don Epperson

Employee Profiles
10
Rob Norman

Rob Norman

Director

Andries Marx

Andries Marx

Chief Financial Officer

James Moore

James Moore

Chief Revenue Officer

Elizabeth Brockey

Elizabeth Brockey

Chief Customer Officer

Frost Prioleau

Frost Prioleau

President and CEO, Co-Founder

Paul Harrison

Paul Harrison

Founder and CTO

Activity

Recent News
6
News Timeline

The graph reveals the ratio (%) of positive news articles in a chosen time range

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