Founded in 2013, SoyHuCe is a tech lab specialized in algorithms and AI that positions itself as a "data value enhancer" in the digital and data market. Their approach is based on 3 areas of expertise: a digital factory, an R&D laboratory in algorithms and AI, and a data factory. They offer customizable software and algorithms that focus on the business and bring out needs beyond those expressed through a fine analytical approach. Their products include OctoData, a Big Data technology orchestration platform, iStoryPath, a web app for generating customized tourist and event itineraries, and AlgoRH, an intelligent planning management tool for Customer Relationship Centres.