The company's customer analytics platform synthesizes data from various sources, allowing businesses to optimize customer acquisition, engagement, and retention. Their platform empowers marketers, product managers, and analysts to visualize and optimize conversion and retention with a multipath funnel. Indicative is specifically designed for Product Managers, Growth Marketers, and Data Analyst teams, integrating all sources of data to enable complex data analysis without requiring any code or SQL knowledge. They are the only product analytics platform that connects directly to a cloud data warehouse, with headquarters in New York, NY, a satellite office in Los Angeles, CA, and a global workforce.