The company's Path to Purchase Targeting solution allows users to target potential customers in various phases of their purchases, while the Retailer and Vendor Targeted Marketing solutions provide advertisers with data and transparency to their targeted media campaigns and create online marketing channels to reach in-market shoppers. Additionally, OwnerIQ offers reporting suites that provide insight into in-market shopping behavior, consumer brand and product preferences, and retail channel activity. The company's data cloud application enables marketing professionals, retailers, product brands, and e-commerce websites to target consumers making demand-in purchases by studying their shopping behaviors and e-commerce transactions.