They specialize in investing in ambitious founders who are shaping the future of consumption by upgrading our lives through responsible innovation, diversity, and positive change. IRIS Ventures provides top operational and strategic support to their portfolio companies, leveraging their extensive community and expert network. They focus on the intersection of community, branding, innovation, and technology, combining art, science, and intuition to build a more human digital-lifestyle future. With a €100 million fund, they invest in startups across Europe, UK, US, and Asia, with a particular emphasis on the health, wellness, lifestyle, family, beauty, nutrition, modern commerce, education, and daily tech sectors.