The company is an Apple Search Ads Partner with a team of over 120 experts who specialize in mobile app growth. SplitMetrics provides an easy-to-use business analytics platform that allows mobile-first businesses and brands to conduct alternate scenario test analysis for their applications using screenshots, videos, application name, and description. This provides powerful insights into visitor behavior on application pages in the digital store, which helps increase conversion rates and decrease customer acquisition costs. Top app and game publishers worldwide choose SplitMetrics to simplify their way to business success.