The company provides a fan-to-fan ticket exchange platform where sellers can list their tickets for free, and buyers can purchase tickets through the Seatwave site, ensuring secure payment and timely delivery of tickets. Seatwave also launched its iOS SDK in 2011, making it easier for users to access the marketplace. Founded in 2006 by Joe Cohen, formerly of Match.com and Ticketmaster, Seatwave has become a popular and trusted platform for fans to exchange tickets for concerts, theatre, sports, and other live events.