DNA Games is a gaming platform that uses proprietary technologies and creative assets to optimize games for user engagement, monetization, and acquisition. The company has shipped three successful titles, including Casino City, Bar World, and Slot City, and has garnered over 20 million players. Founded by Jon Lee and Shaun Haase, DNA Games was funded by Battery Ventures and Bain Capital and was profitable before being purchased by Zynga in 2011. After integrating its technology, the DNA team founded the Chefville franchise, which became one of Zynga's largest and most profitable social games, holding the title of Largest Game in the World by Daily Active Players in Q4 2012.