As the leading beauty-tech company in Brazil, B4A operates various B2C and B2B business units, including Glambox, the largest beauty subscription service in Latin America, and Men's Market, the largest male-focused beauty e-commerce platform in Brazil. By creating digital ecosystems around beauty, B4A enables consumers and influencers to connect, interact, and build enduring relationships with beauty brands. Their platform, B4AConnect, brings together beauty subscription clubs, e-commerce, data analytics, and digital influencers, benefiting all participants. Additionally, B4A offers B2B solutions through B4AConnect, supporting beauty brands in their direct-to-consumer efforts. They also have monetization programs for micro-influencers in the beauty space and host Brazil's largest beauty influencer contest. B4A's proprietary direct-to-consumer brands, including Glam, Mens, Use Malmo, and Ella, are integrated into the B4AConnect platform. They have active content channels on Instagram, Facebook, and YouTube.