The San Francisco-based company offers a suite of tools that help brick-and-mortar retailers, restaurants, and malls embrace digital purchasing, capture customer data, and personalize every interaction with their guests. Thanx's proprietary integrations with credit card networks provide accurate purchase data that sits at the core of their CRM and Marketing Automation suite of tools. The platform automatically rewards consumers when they make purchases using credit or debit cards at their favorite merchants, helping merchants with retention marketing customized for their business. Thanx aims to help retailers grow customer lifetime value predictably.