The app allows users to create conversations with anyone using just their email address, even if they don't have the app installed. All data is encrypted to ensure security and confidentiality. Additionally, the company offers modular pricing that can reduce costs by up to 50% compared to competitors like Google Suite or Microsoft 365. The company also prioritizes ethical and sustainable messaging by respecting user privacy and reducing digital footprints and CO2 emissions through data centers with a neutral carbon footprint.