Their platform uses artificial intelligence and predictive analytics to automate and optimize sales, marketing, and supply-chain decisions. It provides recommendations, future scenarios, and alerts based on real-time market data and factors like consumer behavior and competition. The platform is always-on, automated, and real-time, allowing for dynamic decision-making. Singular Intelligence's solution has transformed revenue, profit, promotion effectiveness, and cost effectiveness for their clients. They leverage partnerships with companies like Nielsen, Microsoft, and IBM, as well as academic research centers, to enhance their offerings. The company is based in the UK and focuses on the convergence of consumer, retail, IoT, and smart city technologies.