The Stockholm-based company, with offices in London and São Paulo, aims to create a frictionless solution for e-commerce brands and content creators to collaborate through AI, scalable technology, and user-centric design. Its social commerce platform manages, tracks, and optimizes influencer marketing campaigns using traffic and sales data, connecting digital publishers, bloggers, and other influencers to top retailers. With a team of 25 experts from companies such as Spotify, Klarna, and H&M, Apprl is on a mission to revolutionize e-commerce, marketing, and media through inspirational content and innovative tools.