MoPals™ offers a modern loyalty program for the tech-savvy Generation Y, using a unique digital currency called MoMiles™. Members can earn MoMiles™ by making purchases, referring friends, completing polls, and engaging with brands on social media. The platform also helps businesses increase brand engagement and return business by providing personalized offers and recommendations. Social media influencers can monetize their following, while retailers can convert their social media following into brand ambassadors. Competitors include Yelp, Foursquare, Air Miles, and Aeroplan. The company is subject to Canadian and American laws and regulations for internet businesses.