The company's data analytics platform uses navigation technology to analyze customer behavior and provide ad hoc dashboards and business intelligence reports. Shoppermotion's technology allows retailers to measure customer flow, identify correlations between different areas in the store, find blind spots, and accurately track the complete journey of every visitor passively and anonymously. The collected data is transformed into actionable analytics that help retailers maximize sales, enhance product placement, and track consumer engagement rates. Using indoor geo-positioning algorithm, BigData processing, and Machine Learning analysis, Shoppermotion provides real-time analytics and richer data on everyday customer behavior, giving marketers unprecedented real-time information on their habits.