Lady Technologies, a San Francisco-based company founded in 2017, has developed kegg, an intuitive fertility tracker that detects the fertile window and ovulation up to 7 days in advance. By collecting essential data from cervical fluid, kegg quadruples the chances of natural conception and provides women with the information and resources they need for better decisions about their bodies. Leveraging advanced sensor technology, kegg offers a more accurate and precise ovulation window compared to probability-based solutions, helping women worldwide conceive naturally and faster.