RadioLocus was founded in 2013 and is based in Mumbai, Maharashtra. The company provides solutions to track customers for their entire visit duration in a particular location, improving data analytics to understand opportunity, engagement, and loyalty across the chain of stores. RadioLocus helps physical locations understand their customers through metrics, optimizing marketing plans, operational effectiveness, and merchandising options. The company's analytical insights generated through their path-breaking system help clients make smarter decisions, resulting in a better experience for the customer, more repeat customers, higher sales, more efficient staffing, better marketing mileage, and a more profitable bottom line.