The Santa Cruz-based company focuses on teaching 3rd-9th graders to bring their imagination to life by breaking down big goals into smaller projects that can be finished in a few hours. Code Naturally encourages a growth mindset and aims to empower students who lack confidence in their math ability and don't see themselves as engineers. The company's approach doesn't involve lecturing, but rather letting students outline their own goals, thus transforming them from technology consumers into creators.