Founded in 1926, Kelley Blue Book provides market-reflective values and pricing tools for consumers and the automotive industry. Their website, KBB.com, offers Blue Book Trade-In Values and a Price Advisor tool to help consumers determine reasonable vehicle prices. They also offer an Instant Cash Offer for immediate vehicle sales. Kelley Blue Book serves car dealers, manufacturers, finance and insurance companies, and governmental agencies with their pricing and valuation products. TradeInVelocity, a Cox Automotive brand, is a trade-in valuation tool that helps dealers acquire trade-ins with higher gross profits. Powered by NADAguides, TradeInVelocity enables dealers to acquire more trade-in leads and provides fair and transparent vehicle valuations. In today's challenging used car market, TradeInVelocity's suite of solutions helps dealers acquire more trade-ins and pay the right amount for used vehicles.