The company's platform brings together display, social, video, mobile, and native advertising data, empowering brands and agencies to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom, and Possible. Founded in 2011, Pathmatics is headquartered in Santa Monica, California, and was acquired by Sensor Tower in 2021.