Founded in 1982, Sports Direct International is a leading sports and lifestyle retailer in the UK. They operate a diverse portfolio of sports, fitness, fashion, and lifestyle brands. Their strategy focuses on investing in their people and key brand partners to enhance their retail offering. They aim to deliver sustainable growth by providing customers with a wide range of high-quality brands. With a multi-channel approach, they have a strong presence in the UK and are expanding in continental Europe and other regions. Additionally, they wholesale and license their brands globally.