The company, founded in 2009, has become a driving force of innovation in the sports industry, offering a broad portfolio of cooling gear made from lightweight and proprietary fabrics, including hats, neck gaiters, towels and other related accessories. Their thermo-regulation technology embedded sports apparel helps control the athlete's body temperature, enabling clients with cooling solutions for sports, outdoor and job site applications. MISSION Athletecare is uniquely focused on products that help athletes prepare, perform and rehab from competition, and their temperature-regulating and cooling technology is designed to help athletes perform better.