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Maite Diez-Canedo
Maite Diez-Canedo founded Via.work in July 2017, since which she has been serving as its manager.
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Maite Diez-Canedo
Itziar Diez-Canedo
Itziar Diez-Canedo is the co-founder of Via. Before that, Itziar was the senior vice president and head of strategy for Citi FinTech Acceleration. She was responsible for defining Citi’s open innovation strategy and developing new digital businesses by partnering with the financial technology ecosystem globally. Itziar designed and led high-impact initiatives, including an incubation program to implement selected solutions across the organization, and a global financial-technology accelerator program for startups to reinvent how the world interacts with money. She developed a methodology through which organizations can source, accelerate, and launch new solutions to market effectively by leveraging crowdsourcing and agile practices. Previously, Itziar held roles in digital product development, strategic communications, data analytics, and business development.
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Itziar Diez-Canedo