Founded in 2007 and based in Ramat Gan, Israel, Kampyle builds a software platform that collects, analyzes, measures, and manages online user feedback on services, products, and customer experiences. It offers capabilities such as intelligent routing and business logic to ensure that customer feedback is directed to the right person for resolution. Kampyle integrates with CRM, Marketing, and Analytics providers, and also combines feedback analytics with traditional web analytics to enable lead generation from feedback. The company counts Dr. Yossi Vardi and Shlomo Nehama, former CEO of Poalim bank in Israel, as angel investors. In October 2016, Kampyle was acquired by Medallia, an Israeli startup that focuses on feedback management and helps businesses listen, understand, and act on customer feedback across digital touchpoints to drive business results.