The company provides geo-location data that powers insights for marketers and brands, leveraging a network of in-store sensors to understand offline foot-traffic and deliver high-quality alternative data intelligence. Their software platform gathers large-scale access to the most accurate location data available, enabling businesses to re-target customers and make future insights for business growth. Originally founded as a consumer-facing mobile app, AreaMetrics now installs thousands of beacons in businesses across North America, mapping over 6 million Bluetooth beacons to give their customers highly precise data for geo-location intelligence.