The company is known for its affordable and versatile activewear that combines style and utility. Their products are designed with technical features for performance-oriented consumers, while also being comfortable for everyday wear. Royal Robbins' collection of men's and women's clothing can be found in reputable outdoor and specialty retailers in the US and internationally. The company was acquired by Bruckmann Rosser Sherrill & Co in December 2012, but the details of the deal were undisclosed. Royal Robbins has been providing high-quality outdoor lifestyle clothing for active individuals since 1968.