Founded in 1993, Houdini is a Swedish outdoor brand that designs functional clothing for people who love the planet. Sustainability and functionality are key considerations in their product design, with a focus on transforming products into a circular lifespan through recycling and remaking. Houdini also offers clothing rental, second-hand sales, and repair services to extend product lifetime and promote alternative consumption. With a team of scientists, artists, designers, and adventurers, Houdini is pushing the boundaries of outdoor clothing and working towards a new, sustainable outdoor industry.