The service is free for customers, and appEatIT gains revenue by charging a fixed fee to restaurateurs for each person served. The company's market is the lunchbreak, worth 12 billion euros in Italy, and they have already served over 500 lunches in Rome. Through their online platform, appEatIT aims to provide a relaxing lunch experience for employees who would like to dine in restaurants but often choose fast, unhealthy options due to their busy schedules. Additionally, the company's online restaurant booking platform helps consumers pre-order menus and pay online for takeaways, satisfying their culinary needs.